The superficial habit of big impact leaders #Habits

30 Apr 2020 · 1 min

Watch on YouTube

0:51

Short YouTube talk by TJ Walker arguing that leaders who make large social impact often use 'superficial' elements (appearance, branding, presentation) to increase credibility and draw attention to their substantive ideas; examples include Martin Luther King Jr. and Nelson Mandela. The speaker suggests practical superficial improvements (better logo, website, graphics) to attract listeners to one’s substance.

Chapters

The bigger impact you want to make on society, on life, quite often the more important it is for you to be superficial. Now, I realize that sounds contradictory. Hear me out. Martin Luther King, Jr. Nelson Mandela, in addition to changing the world profoundly, were typically the best dressed individuals in any room they were in. Nelson Mandela, before he was in prison, had the finest tailor of South Africa. Now, now, I'm not suggesting we all have to wear suits and ties. I do want you to think about how can you superficially be more attractive, more credible to people so they actually listen to your substance? That could be having a better logo, having a fancier website, better graphics on your videos. Think about how you can draw people in to your ideas.