TJ Walker explains why you need a signature story: a short narrative about how you started your career or business. He uses Steve Jobs, Bill Gates, and Mark Zuckerberg as examples, and notes the story doesn't have to be dramatic to work.
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You've probably heard that great professional keynote speakers have a signature story. But guess what? You should have a signature story, too, even if you don't want to be the next Anthony Robbins. People who are really successful get good at recounting how they started their career, how they started their business, what their motivations are. I'm not talking about professional speakers, but think of someone like Steve Jobs, Bill Gates, Mark Zuckerberg. You know their story. In fact, Mark Zuckerberg had an entire movie made about his founding story when he created Facebook. Now, it doesn't have to be that dramatic. It doesn't have to be a Hollywood movie. But you need some story you can tell that gives people a sense of who you are, why you're doing, what it is you that you do. I'm TJ Walker. If you'd like more tips and information on how to be a better and more persuasive speaker, then I urge you scroll to the bottom of this page and sign up for my upcoming webinar.