A live-streamed talk by TJ Walker focused on improving public speaking by making core ideas memorable. Walker contrasts a traditional data-heavy slide deck (for distribution) with a separate, spoken presentation narrowed to five main ideas illustrated by stories and images so audiences remember and act on them.
Chapters
So what is the number one challenge.
Most public speakers face?
I'll tell you in a moment.
It's getting remembered. It's getting the ideas you talk about.
Actually remembered by your audience. Now, people think their challenge is conveying the most number of facts, the most number of data points in a professional, competent way.
People think that's the challenge.
Guess what?
That's insanely easy.
You go to any conference, any convention, any big business, any meeting room in America or across the world, and there are people standing up, speaking competently.
They're not shaking.
They don't have sweat coming down their forehead.
They are standing up and they're speaking, and they're going through data points and they're going through their little slides, or they're reading bullet points and they're perfectly competent.
But guess what?
Nobody remembers anything they say.
I always ask people, what good does.
It matter if you convey all the data if people don't remember anything?
I've been doing this for 30 years with more than 10,000 clients. No one yet has had a good answer for that.
I believe the number one thing that.
Speakers should focus on is getting the ideas that are most important to them remembered by their audience so they can be acted upon.
Now, in order to do that, they.
Have to understand you. They have to understand the ideas, but they have to remember the ideas in.
Order to act upon them.
So how do you do that?
The most common strategy I advise, is to come up with two separate presentations. The first presentation is the traditional presentation, the PowerPoint slide. Lots of numbers, lots of facts, lots of bullet points, support material, all that's all fine, all well and good. Email it to people in advance. Hand it out after your presentation. Be ready to answer any questions that.
Relate to the data for the people who read it.
But for God's sake, don't stand up.
And try to go through all that in your allotted 10 or 20 or.
30 or 45 minutes for your presentation. You need a second presentation that you actually stand up and speak out.
For that, I recommend you narrow the.
50 or 100 or 200 points in your first PowerPoint down to five main ideas, and then use your allotted time giving examples for each one of the five points. Case studies, stories involving conversations with real people, clients, customers, colleagues about these issues. Finally, come up with pictures, images to.
Make your ideas more memorable.
Be memorable.
That's the number one challenge you face.
As a speaker, because the other stuff is, frankly, easy. Now, of course, most people don't deliver speeches that way, which is why I'm.
