TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

TJ Walker breaks down how Colin Powell shifted his speaking style from restrained government official to animated motivational speaker earning big fees. The lesson: adapt how you speak to who's listening and what you want to achieve.
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People think of me as the boring bureaucrat who is behind the lectern, reading official statements, droning on, not being particularly interesting. That speaking style served me well through most of my career as a White House official, as a general, and as the Secretary of State. But once I left for the private sector, I became a superstar on the public speaking circuit. Why? Because I realized then that every single point had to be illustrated with a story. My name is Colin Powell. Colin Powell is a perfect example of someone who understands that depending on the setting, you have to change your style. When he was a government official representing a particular political administration, he played it straight, narrow, often reading official documents, carefully vetted speeches because every word was crucial. One misplaced word, or even comma, could create an international incident. But once he returned to the private sector, he completely changed his speaking style. He would move around on stage, he would gesture, he would tell compelling personal stories involving real people, real problems, real feelings, emotions, real exchanges, the actual dialogue, how it was solved, and the lesson for people. He has become a superstar on the public speaking circuit, getting six figures of speech and regularly wowing audiences around the world. It just goes to show, you can learn new styles of speaking depending on where you are in your career and what the goals are. What worked as a government official doesn't work on the motivational speaking circuit. He changed accordingly. You can, too.
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