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TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

30 Jan 2019 · 1 min

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0:39

This is an excerpt from a TJ Walker YouTube live stream (The Habit Influencer) in which Walker advises communicators—especially those working with reporters—to use analogies. He explains reporters favor analogies because they make ideas more understandable, memorable, relatable, and visual, and argues that providing analogies increases the chances of being quoted.

Chapters

I want to give you another sound bite example that reporters love. And this one is solid as a rock. What I'm talking about analogies. Reporters love analogies because they're trying to make an idea more understandable to their readers, viewers, listeners, more memorable and more relatable and more visual. So when you provide an analogy, just makes it easier for everyone to see it, face it, taste it, touch it. It all comes together quite nicely. So anytime you can use an analogy, it dramatically increases your odds of getting quoted.

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