TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

31 May 2017 · 2 min

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1:59

TJ Walker breaks down a 10-minute prep routine for media interviews: brainstorm messages in 2 minutes, pick your top three in 1 minute, say them aloud, craft sound bites, record yourself, and rehearse. If a reporter catches you off guard, ask for 10 minutes to get ready.

Questions this video answers

About 10 minutes.

Spend 2 minutes brainstorming possible message points, then 1 minute narrowing to your top three.

Say messages aloud (≈30 seconds), spend ~2 minutes writing a couple of sound bites per message, practice on video (~1 minute), repeat/review (~2 minutes), then take ~2 minutes to relax and review notes.

Chapters

What do you do if there's an emergency and you only have literally about 10 minutes before you have to do a media interview? What most people do is say, ah, there's no time to rehearse, let's just do it and get it over with. Wrong. Here's what I would recommend you do if you have 10 minutes between now and the time of an interview. First of all, sit down. Try to avoid clutter, noise. Either work with an advisor or work with yourself. Quickly brainstorm on every possible message point. You could say on this crisis related topic. But you've got to be focused and disciplined. You can't go to 10,000 possibilities. You got to look for the most likely messages. Spend two minutes on that. Then spend a minute narrowing it down to just your top three. So now we're three minutes in. Now say your messages out loud. That shouldn't take more than 30 seconds. Listen to it. That puts us at four minutes. Now you need to brainstorm on message points. Spend a couple minutes, just a couple of sound bites for each one. Now you need to say it all out loud. Practice it on video. And that shouldn't take more than a minute. Listen to it. That's another minute. We're up to about six minutes now. Do the whole thing again. Get more comfortable with it. Watch it again. Couple more minutes, eight minutes. Then give yourself just two minutes to relax. Look at your notes and you're ready to go. There's always time to rehearse and prepare. Even if you're at a conference and a reporter just jumps your face says, I've got to talk to you right now. You can always say, I'm happy to talk to you. I'm going to go to the restroom. Can we meet here in 10 minutes? They're going to say okay, and then go do what you need to do. Good luck.