TJ Walker offers a short on-air eulogy for Phyllis Schlafly following her death at age 92, praising her as an early media and political-commentary trailblazer. Walker highlights Schlafly’s entrepreneurial use of media (self-publishing, newsletters, TV/radio appearances), her bestselling 1960s book A Choice, Not an Echo (sold ~3 million copies), and her consistent public image and long, active career up until her passing.
Chapters
Phyllis Schlafly, dead at age 92. Those of you not familiar with her and she wasn't quite as high profile in recent years, need to know she was a real trailblazer. She was a woman who was everywhere. TV talk shows, radio talk shows, frequent guest author, best selling author, sort of a new media guru before there was new media. She self published, published her book A Choice, not an Echo way back in the early 1960s and sold 3 million copies. She has also produced her own newsletters, but you name it, she is a huge, huge multimedia political conglomerate. To that extent, I do find her a role model and someone who is just very much an early trailblazer, especially in the political commentary world. Now, she did have political views I consider anathema, did not share her political views at all. But I had a tremendous respect for her willingness to get out there, her innovation, her entrepreneurial zeal when it came to spreading her message, using old media, new media, traditional media and blending it all together. And she did it till the very end. I hope to not be going anywhere anytime soon, but when I do, I hope to go out like Phyllis Schlafly. She was writing columns up until a few days before her death. She was active in political campaigns this year, extraordinarily active career for this point. Mostly in the 60s she started, but even back in the 50s. So an extraordinarily lengthy career in the limelight, in the media. And she's definitely a master of the media. One of the things she did, she had a very, very consistent branded image. You might not like it, but every hair on her head was in a very set, particular way that was fitting with her style. It didn't change that much over the years. You almost got the sense that someone like Margaret Thatcher was copying Phyllis Schlafly with her imagery and her style. So Phyllis Schlafly, quite a career. You will not be forgotten anytime soon. I'm T.J. walker.