This content was created by TJ Walker. This content was uploaded by TJ Walker. This is a YouTube live stream titled "TJ WALKER - THE HABIT INFLUENCER - Personal Development" from February 16, 2007, featuring TJ Walker discussing strategies for crafting media messages that highlight personal accomplishments and solutions.
Chapters
When you're coming up with your media message, try to put one in there that specifically talks about your accomplishments and your solutions. If you've been to the moon, make sure reporters know that. If you're a public company and you've been very successful and you've always met your earnings, make sure people know that. Don't be afraid. It's not bragging if it's true. Reporters are trying to figure out what's going to happen and sometimes the best way of predicting the future is what happened today and what happened yesterday. So use this craving from the media as an opportunity to talk about your accomplishments and your solutions. Now your whole media message can't just be look at me, aren't I great? Aren't I great? But when reporters are talking about news stories about new problems that relate to the readers, viewers, listeners today, they often want to talk about experts who have real accomplishments and solutions. That's where you come in.