TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

11 Dec 2016 · 2 min

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2:04

TJ Walker comments on an allegation that someone from the Clinton campaign asked NBC to remove Mika Brzezinski from the air. He treats the claim cautiously (unknown who made the call, could be a low-level volunteer) and broadens to public-relations guidance: high-profile figures should not try to get hosts or reporters fired because it typically backfires and news organizations resist. Instead, produce better stories, messages, and sound bites to improve coverage.

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Earlier this week, MSNBC host Mika Brzezinski, co host of Morning Joe, claimed that during the campaign, someone from the Clinton campaign called NBC and asked that she be removed from the air. Now, I don't know if this is true and let's analyze this at several levels. I mean, a presidential campaign has hundreds of thousands of people who can claim to be a part of the campaign. I don't know who this was or how serious an effort it was. It could have been a low level volunteer having just a conversation about I wish they'd pull her off. I don't really know. But here's the larger point. When it comes to media training in public relations, if you are a high profile politician, a business executive, someone who is a newsmaker, you do not like the news coverage you are receiving. I do not recommend that you try to get a host fired. It will typically backfire. Word will typically get out and then the person will be even harder on you. News executives, especially those who've spent millions and millions of dollars on long term contracts with anchors, are not especially interested in your hurt feelings and trying to break contracts and setting themselves up for litigation and disappointing followers. Now the other reason I find this a little bit suspicious is I think if the Clinton campaign wanted to fire certain anchors, they would probably go after Bill O'Reilly, Sean Hannity and about 10,000 other talk radio hosts ahead of Minka Brzezinski. But the basic premise is still true. Don't try to get host fired. Don't try to get reporters fired. It's going to blow up. It's going to make matters worse. If you don't like the coverage you're getting, you need to go out and come up with better stories, better messages, better sound bites, yourself.