TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

Should you memorize your media messages before an interview? No, I do not recommend memorization because memorization is hard. And when you're in a media interview, especially if there's a bright light in your face or a microphone or a camera, you tend to feel stressed. And when your body's stressed, your ability to recall information just doesn't work as well. So that's when that freeze goes up, you look in your face of, oh, no, I forgot what to say next. When you're memorizing something, if you get even one word wrong, you feel like you've made a major blunder. It's like going over a speed bump too fast, it's just an awkward jolt. Instead, I recommend focus on your three messages. The basic concept, you can say them in different ways. You could say them in different orders. It shouldn't matter saying it word for word in a particular way if you have good, solid messages. What matters is the idea. Focus on the idea. The words will come to you. If you focus on trying to get the exact words just right, it puts too much pressure on the brain and you're likely to fail. Same with sound bites. You want the sound bite element, but you could say a sound bite a little bit differently each time. If you're using an emotion, as long as you have some emotion in it, that makes it a sound bite. If you're using an absolute, whether you use an always, a must or a never or have to doesn't really matter. It's still a soundbite because you have the absolute aspect of the sound bite element in it. So remember, you want good focus on your messages. You want to be comfortable with your messages and your sound bites. You want to be able to get to them, but don't memorize. It just doesn't work very well for most people.