TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

Macintosh. You just pull it out of the box, it smiles at you, it says hello on the screen. And it's a computer everybody can use like an appliance. Steve went to Macy's to look at the Cuisinart machines so that he could have the beautiful appliance like feel to it. And it was that end to end integration that caused it to be such a revolutionary machine, of course, was the graphical user interface, which Steve and his team had been able to see at Xerox PARC as part of a financial deal. People sometimes say, well, you know, he just took the graphical user interface from Xerox Par. But once he saw it, he realized that between the conception and the execution falls the shadow, as TS Oe had said. Xerox didn't know how to execute on something like this. And make it so that you can move the folders and the icons and the documents on the screen, move them around with the mouse, which is not something that Xerox did. They created the pull down menus. They created the notion of double click and other things. When people say it was Xerox who did that work of art, I say, yeah, Machines, that is. It totally flopped. When the Macintosh comes out.