Short excerpt from a TJ Walker live-stream (personal-development) where Walker advises presenters to reuse real-life conversations as stories for pitches and product/service presentations. He reframes lack of creativity as an advantage—encouraging presenters to “plagiarize” their own conversations with customers/colleagues—and closes with a call-to-action to sign up for a webinar.
Chapters
I've heard from a lot of folks just like you who say, tj, I love the idea of telling stories and presentations, but I don't have any stories. Where do I get them? I'm not creative. Well, here's the good news. You don't have to be creative. In fact, it sometimes pays to be lazy to plagiarize from yourself from your own conversations. The best place for stories when it comes to pitching a new business, talking about a product or a service, is to simply recount a conversation you had with a real person, a real customer, a client, a colleague, a prospect, fellow employee about a particular problem and how it was solved, how you felt, what the challenges were and where you were. That's it. That's all a story is. And those are the stories that will help you be even more persuasive. Hi, I'm T.J. walker. If you'd like to learn more tips on how to be a persuasive presenter, then I urge you scroll to the bottom of this page and sign up for my upcoming webinar.