TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

From New York, here's T.J. walker. Al Armandariz in the news, the EPA official has resigned. All of this because of a sound bite that's been chasing him around for two years. The EPA official used the term crucify in talking about his efforts to go after environmental evildoers. He didn't use the phrase evildoers, but this term crucify got him into big trouble. And just last week, Senator James Inhofe once again rallied in a speech attacking him, saying, this man must go. Here's the real lesson here from a PR communication standpoint. That is, you could talk all day long about you don't want to be politically correct, and Bill Maher has made a career out of it. Here's the thing. If you're a government official, the CEO of a publicly traded company, the bottom line is you do have to be politically correct. If you use language that is highly emotional, deals with people's religion, they are going to come after you. They're going to attack you and attack you and attack you until they've taken away your job. So you can say this is political correctness run amok. But this particular individual no longer has a job at the epa. So if you do work as a government official, if you do work in a publicly traded organization, you in fact do have to be very sensitive in avoiding religious language and highly emotional language. Otherwise you could lose your career. Maybe not the same day, maybe not even the same week in this case. Bit of a rare circumstance, it being a full two years later. But the negative consequences did take hold. I'm T.J. walker.