TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

Governor chris christie of new jersey commits the sound bite blunder of the week. Governor Chris Christie, appearing in a candidate forum yesterday in New Hampshire, asked the rhetorical question, am I washed up? Well, guess what? The biggest quote of his in almost all the news stories was, am I washed up? He was essentially trying to debate the reporter, put the reporter in his place. If you saw the whole context, I guess it worked. But when it comes to political debates where, you know the vast majority of voters aren't going to watch it, they're simply going to be reading little sound bites or watching them, that was a disastrous because what Christie did is surface what in fact most people feel about him, that he is washed up. Everybody loved him back in 2012 and he decided not to run. Now he has some of the highest negatives any Republican candidate has ever had when running for president, other than Donald Trump. So it was a horrible blunder. Let's look at why it was quotable. It's a rhetorical question. Reporters love rhetorical questions. It was highly negative and attacking, in this case, attacking himself. It contained basically a summary of what everyone who doesn't like Chris Christie thinks about him at this point. So it brilliantly summed up an important point. It did it with negatives, it did it with rhetorical questions, and it had a cliche in it washed up. So you put together three soundbite elements and an important message. You know reporters are going to use it, but it can't possibly have been the message Chris Christie wanted associated with his name and coming out of his mouth. So that's why he deserves the Soundbite Blunder of the Week award. And the week is early. There are debates coming up, so there may be room for more this week.