TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

17 Feb 2012 · 2 min

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Speaker TJ Walker argues that media training is no longer just for CEOs or top politicians (as in the 1970s) because of today's explosion of media channels (websites, webcasts, cable, digital radio, bloggers). He urges business professionals at all levels to prepare for media interactions—whether with major outlets or niche trade publications or bloggers—so they can control their message and be ready for future opportunities.

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So who can benefit from media training? Well, back in the 70s when there were only three TV stations and PBS, it was mostly for CEOs, because, let's face it, CEOs, big time politicians, they were the only ones who got on tv. There just wasn't a lot of other media. But these days, there's an explosion of media. Websites, webcasts, cable tv, news radio networks, digital radio. There's so many media opportunities these days, pretty much anyone in business at some point will have to deal with the media. Now, you might not be going on the Today show, but chances are you could be talking to a trade publication in a very teeny tiny niche. But that website trade publication may be highly influential in your field. Why blow it? Why say, well, I'm not going to be on tv, I don't need to be media trained. Why? Why not prepare now? Even if you don't deal with the media regularly in your current position, do you want to stay in your current job the rest of your life? Why not prepare now? Getting ready for your next position, or the next or the next. It doesn't matter who you are these days. Chances are you're going to be interviewed by some newsletter, some Internet website, some blogger. This is the time to learn how to control your message so you're ready for primetime. Whether it's CBS Evening News, 60 Minutes, Dateline, or your local neighborhood blogger.