TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

Hi, I'm TJ Walker with the Speaking Channel. We're here today with Jim Sinkinson of Bulldog Reporter. You have an upcoming social media boot camp for PR professionals.

That's right.

What's that all about?

Well, tj, social media is transforming the way people communicate and it's certainly transforming the way public relations and corporate communicators communicate. This is a one day event that is going to help corporate communicators take, take control of social media in their everyday work.

I certainly know a lot of PR professionals who feel almost in a panic state. Oh, podcasts, LinkedIn, Facebook, where do I go? What do I do? How do I really go about this in a strategic way?

Well, there is indeed a proliferation of different, not only social media, but social media tools, Technorati, buzzlogic, those kinds of things for monitoring what's going on. And it is confusing. There's a lot of stuff going on. It's hard also to where do you put your attention? And that's part of what this one day event is designed to help people sort out and really get clear what their priorities should be in the whole realm of social media.

What outcomes will people achieve after attending this workshop? What benefits?

Well, the first thing that public relations professionals and corporate communicators need to understand is exactly what these things are. I mean, you can't proceed, you can't go forward if you don't know what they're about. The second thing you need to know is how do you use these tools? How can you. Because it is like a toolbox. You have to know exactly what your capabilities are. And the final thing that they're going to walk out with is an action plan. This workshop really is a workshop and we're going to help them define exactly which tools to use in which circumstances around their communications goals.

Who's teaching the class?

The class is being taught by Sally Falco and Doug Hay. This is the CEO and the president respectively of Expansion Plus. Sally and Doug are two of the most experienced digital PR consultants in the industry and they also are Bulldog Reporter's highest rated advanced PR technology trainers. So we're very excited to have them working with us.

Now for our PR professionals, whether they work for agencies or in house with companies or organizations, what else do they need to know before they decide if this is the right fit for them?

Well, if you have any questions about this admittedly fairly confusing world, if you have questions about it, if you have not yet started to implement all of these tools, if you have confusion about how to monitor the conversation going on around your product about your company. If you have questions about when to jump into the conversation and take part in it, how to post things on YouTube, how to use Flickr, how to use Twitter, if you have questions about those things, this is going to lay it all out for you, straighten it out for you, help you methodically understand it and begin to use it.

Where will the workshops take place when.

The workshops all are taking place in August and they're taking place in New York City, Washington, D.C. los Angeles and Chicago.

Any final comments? Any last tips people need to know to give them a taste of what this workshop is all about?

Well, I would just say that we're in the midst of a revolution, the likes of which we in corporate communications have never seen. If you aren't on top of this, you aren't part of the future of this field. This is the time to be part of it. This is the time to learn these basic skills. The boot camp in just one day is going to give you pretty much everything you need to know to move forward.

All right. Thanks, Jim. For Jim Sinkinson, I'm T.J. walker.