TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

9 Feb 2018 · 1 min

Watch on YouTube

1:27

Short live-stream segment by TJ Walker offering practical media-interview advice focused on delivering and managing sound bites: watch reporter reactions to know when a sound bite is captured, repeat desirable sound bites, and prepare planned sound bites to steer the interview. The clip ends with a brief self-introduction and a call to visit his website for resources and courses.

Chapters

Media tip of the day. If you're doing an interview with a reporter, the reporter is face to face with you. You say something and you see the reporter's eyes get big, or they sort of look over to their camera operator or wink at their camera operator. Chances are you just delivered a sound bite. They're making a mental note. Hey, that's what we're going to use for the news program tonight. And at that point, it's too late for you to take it back. So you need to make sure it's exactly what you wanted. And if it is what you wanted and you liked it and you think it's great, you may even want to deliver it again. Pause for a second. Deliver it again. You're giving the reporter another option for using it, but make sure it's what you want. Now, if you have a message that's even more important, this is where it's crucial that you've prepared and planned sound bites in advance. You've got to now put more sound bites out there on your message to make the reporter forget about the sound bite you had earlier if that's one that isn't what you planned. So you can always be monitoring how you're doing, looking at the reporter, looking at the reporter's eyes and seeing what's resonating and what isn't. I'm TJ Walker. I help people speak more effectively to the media and to live audiences. If you want to learn more, go to my website@mediatrainingworldwide.com and get a few of our free books. Check out our upcoming workshops, seminars and online courses.