TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

30 Jan 2019 · 1 min

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A short excerpt from TJ Walker's live stream advising that effective soundbites for reporters often include authentic pop-culture references (sports, celebrities, movies, music) to make messages more quotable. He cautions against forced analogies and emphasizes authenticity—use references you genuinely relate to.

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The final soundbite element that reporters cannot resist any reference to pop culture. So if you can tie something you're doing into well known sports, team athlete, celebrity, movie star, that's going to make it so much more interesting to reporters. Now, you got to be careful about forcing something that seems artificial or contrived. But if it works, if it's authentic, if it's genuine to you, if you love football, then use a football analogy. If you use cricket, love cricket. Use a cricket analogy. Whoever your favorite singer is, if there's some connection to what that person does or is like and what you're talking about, use that. Reporters love pop culture references. They will quote you every single time. If you can package your message with a pop culture reference.