TJ Walker (from a Nov 25, 2016 live stream) discusses how high-profile individuals should respond when media publish unflattering photos. Using Donald Trump’s objections to an NBC photograph as an example, Walker advises against public complaining because it amplifies the image; instead he recommends privately providing editors with flattering, up-to-date photos and a polite request to update their files, which he says succeeds most of the time.
Chapters
So Donald Trump is very angry with NBC for continually using a wildly unflattering picture of him. You can see him below on my Facebook page. It's an incredibly unflattering picture. He has criticized them, he's demanded they stop using that. And that, of course, has created a political environment where every single enemy of Donald Trump is now tweeting, reposting this photograph. And it's getting even more play than it ever would have originally. So what's the lesson here? This is an issue that comes up from time to time with a lot of my private sector clients and people in government. Here's my strategy and my advice. If you are a high profile politician, you have to be extremely careful because the sheer act of saying don't do that is going to make people want to use it even more. My advice is take some good flattering pictures of yourself, email them to the editor and say in a polite way, hey, I think your readers deserve the most up to date, accurate representation of newsmakers. Here are some up to date pictures of me. Would very much appreciate you using these updating your files now. Will that always work? No. But in my experience, that will work in a huge percentage of the time. For the most part. Most editors are not going out of their way to make people they don't like look like idiots if they're covering them in the news every single day. Again, there are exceptions, but if you're already very high profile and highly polarizing, whining and complaining often doesn't help. It even makes matters worse.