TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

15 Dec 2014 · 2 min

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1:32

TJ Walker breaks down a billboard fail: a traditional values group used the same photo twice to suggest identical twins with different sexual orientations, but it was actually one South African gay model who called them out. The lesson: verify your sources in political ads or you'll destroy your own message.

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Media training lesson of the day. If you're going to use a billboard attacking millions of people, make sure your spokesperson is on your side. Okay, so this was a nice little item caught my eye. There's a billboard in Virginia and it's put out by a self style, traditional values organization. And what they have is what looks like identical twins. It says identical twins, one gay, one not. We believe twins. Research studies show nobody is born gay. Now here's the only problem. These were not twins. It was just one man. It was the same picture of the same man or two pictures of the same man. He happens to be a gay model in South Africa and when he was alerted, he attacked them and basically called them ridiculous. And now he's getting all sorts of media attention mocking them. So folks, I'll leave it to other websites to critique the politics of this organization and the issue. But basic media training. If you're going to put out an ad and enter the realm of politics, you need to make sure that everything is covered. You need to make sure that anyone quoted anyone's picture is something you can defend. And it's something where they're not going to speak out against you. Otherwise you really risk undercutting your entire message. That's the media training lesson of the day.