TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

TJ Walker runs Media Training Worldwide and offers crisis communications training with four main features: a free online course with over 100 videos, industry-specific training for your whole organization, realistic simulated press conferences using your own staff, and weekly new videos plus four-minute emergency rehearsals.
Questions this video answers
December 17, 2014
212-764-4955
More than 100 videos
On average, five new videos per week for the next year
As little as four minutes
Chapters
If you found this video, chances are you're searching the Internet for crisis communications training, crisis media training, crisis communications trainer, and let's face it, most of these websites, they all say the same thing. They'll tell you, we're going to help you look comfortable, confident, authoritative during your next crisis. We're going to help you shape messages, know how to answer the tough questions, know how to not look like bp. We're going to teach you all these things and we're going to do these high powered simulated interviews. And our trainers, with all their investigative journalism background are going to just fire away the tough questions at you and get you toughened up and ready for your crisis. That's what they say. And you know what? That all sounds good. I do all that too. So how does someone like you actually figure out who's legitimate or who's best for your needs? How do you make a rational decision in this? Because everybody says stuff you want to hear. Well, let me tell you about how we at media training worldwide are different. For starters, we're simply much more transparent than anyone else. If you let us know you're interested in training, at no cost to you, we're going to send you all of our intellectual property. I'm going to send you my course on crisis communications training. It's got hour after hour of content, it's got every step of the process, it's got more than a hundred videos. So you're going to know our thinking. You're going to know exactly step by step how to prepare sound bites for your press conference. You're not going to have to just wonder if we know our stuff and there's no charge for this, but you're going to see all the content. Now, having the online course is no substitute for in person training, but it does show you that we've really thought about this, what our approach is, our systematic way of planning and preparing for you. So that's one big area where we're very, very different, is just the transparency. The other aspect is we really try to look at this from a whole systems perspective of your organization. We have more than 100 organization online courses on crisis communication. Some of them are very specific for the industry. So for example, if you're in the oil and gas industry, we have a crisis communications course just for you and we'll share that with you in advance. But we want to help your entire organization get better at this. So even if we only train your CEO and your top spokespeople, the online training is going to be available to everyone in your entire organization, all around the world. So they're going to be able to get in sync with how you want to handle a crisis, even if they can't all be at the training. So that's another big, big way that we're frankly different from our competitors. Another area where we're different is that we leverage the intellectual capital of your organization during the day of training. So many crisis communications trainers take the attitude that they're the only ones who know how to ask tough questions. They were the former investigative journalist. When we do crisis communications training, we're going to have other people in your organization firing away the tough questions during the sample press conferences. And it's going to make your people uncomfortable. Guess what? They're going to have to learn how to be uncomfortable and, and to operate at a high level during a crisis, because the whole world will be watching. The other area we're different is the continuing education. We're going to send you and your people more crisis communication videos, training videos, every week for the next year. Because the problem with most crisis communication trainings is people's skills peak at that end of the day of training. Two months go by, you forget half. Other six months go by, you forgot the other half. It's as if the training never took place. So we keep you really sharp on an ongoing basis, continuing to think about these things. So we're sending you on average, five new videos every week. That's on average, one per work day to help you continue to think about these issues and to hold yourself to high standards. You're also going to have the ability to go in and practice again through the online crisis communications training course at any point in the next year. If you need a refresher, or if you have a new plant manager who comes in three months after the training, you can send this person into the online crisis communications training course where they don't just watch videos, but they have to record themselves, practice, and do exercises so they can get up to speed with everyone else in your organization. We also do rehearsals, even emergency rehearsals in a crisis with you through Skype Video. Now, I know that sounds a little crazy if there's an explosion or a fire to even think about rehearsing. But if all of a sudden something significant has happened at one of your facilities and every single TV network is going to be there within one hour to be able to call someone like us and just hit your message points, answer a question. What do you want people to know? Even if it's for two minutes, we record it either through Skype video or just audio through your phone, play it back, and in just four minutes, you can do a rehearsal of your press conference. And it helps you get much, much better for the actual press conference. And again, it can be done in as little as four minutes. So that's something we do. There's no extra charge for that. So it's a very comprehensive blended learning experience. And that's really how we're different when it comes to crisis communications training. So I'd love to talk to you more about the particular needs of your organization, your industry, and I'm happy to come up with a personalized training plan just for you. So please call me today again. I'm T.J. walker, 212-764-4955. Thanks.
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