TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

8 Sept 2015 · 1 min

Watch on YouTube

1:06

TJ Walker argues against rigid speech structures like who/what/when/where/why/how. Instead, prioritize what matters to your audience: insight and analysis over basic facts. Make it memorable by focusing on what's important, interesting, and relevant.

Chapters

Oliver writes in with a question when giving a speech, do you have to use a set structure of who, when, where, why, how and what? No. If you are a beginning journalism student, there are basic questions that your teacher, some readers, will want in any story. When you're giving a speech, you got to step back and ask yourself of all the ideas you have, of all the messages you have, of the substance you have, what is truly most important to you and what is most important and useful to your audience. It may include some of the who, what, when, where, why? It may not. Facts and information are easily available today on the Internet. It's a commodity. Genuine insight, perspective. That's what's rare. Analysis. That's what's important. So focus on what is important to you. Important, interesting, relevant to your audience. Then make sure it's memorable. That's the structure you should focus on.