A short YouTube live-stream segment by TJ Walker (March 9, 2017) advising presenters—especially in sales—to include one clear, specific ask. Walker contrasts vague or overly greedy asks (asking for many actions) with a single-action request, models this by asking viewers to leave a comment on the video, and explains that one focused ask improves clarity and feedback for future content.
Chapters
What's the number one missing ingredient in most presentations, especially sales presentations? It is a specific ask. Most people make one of two flaws. Either they're so general and vague and fuzzy. The audience is sort of confused. They don't know what the speaker wants them to do. Or the speaker gets greedy. They ask the audience to do 10 things. You see this on Facebook and YouTube all the time. Like my page. Subscribe to my page, leave comments, leave a review, do 10 other things. That's not what you should do either. Don't ask people to do 10 things or even three things. Ask them to do one thing. For example, I'm going to ask you to do one thing right now. I want you to leave a comment on this video. I'm not asking you to like my page or like the video or share it, or leave reviews or call me up or enroll in a workshop. I just want you to do one thing. Leave a comment on this video. And the comment can be you're awful or you're ugly. I don't care what it is, but I want to get some feedback from you. Why would you do this? I'm hoping that you get some benefit from my videos and you want to have an input on future videos. You can suggest future topics. You can make a suggestion on length. I've done a number of 10 second videos lately. You can say you like the 10 second videos and ones like this are too long. Whatever you want to say, I'll read it, I'll respond to it. But most important, leave a comment. Don't just watch. Don't just click like.