TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

9 Dec 2016 · 1 min

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1:11

Short excerpt from a TJ Walker live stream (Dec 9, 2016) contrasting physical and digital media: he cites a UK sales snapshot (2.4 million LPs vs. 2.1 million digital downloads) to argue communicators should use the formats their audience prefers—even non-digital ones like face-to-face conversations. The clip's main advice: prioritize audience-preferred formats over sender convenience.

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In the news today in Great Britain, something startling when it comes to media usage, 2.4 million LPs, you know, those old plastic things for records were sold in the last week. Only 2.1 million digital downloads. We live in an era where everyone's saying, oh, it's got to be digital, got to be digital. Here's the secret I have for you. When it comes to your own communication, of course, do things in a digital format, but don't limit yourself to that. If your audience likes books or good old fashioned paper newsletters, use that. Use what your audience wants, even if it's not as convenient for you. Now, in my own business, I'll admit I have phased out books and CDs, but there's an old fashioned medium that I find is very effective for me and probably is for you too. Good old fashioned face to face conversations. It's not digital, but it's still very powerful. So that's the tip. It's not about what's most convenient for you. Find out what does your audience want and give it to them in a format they like.