Mike Baco compares Super Bowl ad buzz: Matthew Broderick's Ferris Bueller-themed Honda spot, directed by Todd Phillips, is generating stronger anticipation than Jerry Seinfeld's commercial. Baco breaks down why Broderick's nostalgia play outpaces Seinfeld's predictable humor and promises a post-game analysis of winners and losers.
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This is Mike Baco, media and image consultant for Media Training Worldwide with a preview of the upcoming super bowl commercials. Right now going head to head for the idea of supremacy in terms of buzz. We have Jerry Seinfeld on one end and Matthew Broderick on the other. And right now, buzz wise, Matthew Broderick is coming out on top for his Ferris Bueller spoof for Honda commercial. They have released the actual commercial online. It's a 2 minute and 45 second commercial trying to gener much buzz as possible and they are doing a great job. As much as the Giants and the Patriots are being talked about, everyone is also talking about Ferris Bueller, a much beloved movie. This is a stroke of genius by Honda. Not only to use Broderick and to use the movie, they are putting it out online to gain as much buzz as possible. The Jerry Seinfeld commercial, while funny and getting a lot of buzz, it's what you expect from Jerry Seinfeld. You come to expect humor, you come to expect all those things from him. So obviously that's going to be a funny commercial. Laugh at it. But in terms of gaining buzz, notoriety and anticipation, nothing is beating this. Todd Phillips directed Matthew Broderick starring commercial for Honda. Check back after the super bowl where we'll wrap up all the major winners and losers, hits and misses from the super bowl commercials. I'm Mike Baco for Media Training Worldwide.