TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

30 Jan 2019 · 1 min

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1:26

TJ Walker (live-stream presenter) teaches brief coaching on packaging messages into strong "sound bites" for media interviews. He points listeners to a resource section containing a summarized "10 sound bite elements" checklist and to supporting books (Media Training A to Z; Media Training Success) and a free PDF. The core claim: great sound bites make interviews reliably successful regardless of minor presentation flaws, while lacking sound bites leaves outcomes random.

Chapters

So I've included right here in the resource section attached below, a summary of the 10 sound bite elements of everything we've talked about in this course. If you're ever going to face the news media where someone's questioning you, this is the most important thing to really learn. If you are great at packaging the messages you care about with great sound bites, you're going to be fine. You're going to ace interview after interview. And maybe you wear a shirt that's the wrong color or your hands fidget or something. It's not going to matter if you have great sound bites on message. On the other hand, you can look great, have great eye contact, your voice be solid, everything else great messages answer questions strategically. If you don't package your messages with sound bites, your interviews are never going to be more than a 5050 proposition. You're never going to really be happy with the results because you're not going to get the results you want. It's going to be random. So take a look, print it out, or at least have it up on your screen as you're trying to create your own sound bites in a moment. By the way, this is all covered in the Media Training A to Z book attached. It's all covered in the Media Training Success book that you have at the end of this course, as well as a free PDF.