TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

We're here with Jasmine Chavez. She runs Justice Oya, and we just asked her a couple questions. What is the importance of an event like this and running an event for, you know, Latinos and social media, especially with the growing population and impact in American culture especially?

I think one of the best resources that we can offer with these types of events is that we're teaching people how to use tools to engage with the Latino audience and also show statistics of how much Latinos are actually engaging with the use of technology and also social networks. Because we are kind of leading the field in regards to technology use, social innovation, and digital communications. And so it's a really great way for people to know how to really leverage that information, to use it for their businesses or nonprofits and learn best practices from a panel of experts.

Cool. How would you say the impact, especially in Alabama, you're discussing about how there's been injustices towards a lot of Latin Americans and immigrants. How's this affected? You know, using social media tools affected the events?

I think what social media does is that it gives us a larger megaphone, essentially, so that we can reach a larger audience. And aside from just telephone or Internet or radio, what we can do. What Alabama did really well is that they used smartphones, they used text, they used videos, they used online videos or online sites. They also used hotlines. So they really engaged with the Latino community on every single aspect that they would come in contact with. So not just television, but the Internet and by text and phone as well.

You're discussing as well as the Obama campaign using texting, and that the Latin American response must be much greater than any other culture. How has that been significant in the role of the campaign as well as politicking for other candidates?

I think what it does is that even if people aren't listening to much of the campaigning on the radio or on television, what they're doing really well is that they're reaching people on a more personal level, because Texas seems a little bit more personal, but they're also getting that information out there to them instantly on their phone, so that before they go to the polls or as they get ready to go to the polls, they remember what interaction was more personal for them. And so that's something that they're using very well. And also because Latinos, we engage with our phones 71% more than our other counterparts, which is 48%, that they use their phones. And so it's really smart on their behalf to really engage with the Latino community by using text.

And finally, what's the importance of an event like this. You know, right now it's maybe a smaller than smaller scale, but how do you feel like it would grow, especially with the growing community and the impact on, you know, just like the questions, basically.

Yeah, I think one thing that there's an organization called Latinos in Social Media. In social media. And it's hashtag latism. Latism. And what they do is that they really bring social media resources, social media topics out to the larger community. And they actually have a year, a conference every year, and they attract thousands of people, whether it's industry leaders or just people who want to know more about social media to these larger conferences. So although New York, this was a really small panel, latism in general, on the New York City chapter, will actually hold a larger event. And there's different organizations like Hispanicized Latin Vision who are doing the same thing. So this is just kind of like a microscopic view of how much larger the Latino in social media community really is. And so if people are interested, they could definitely find more information about these organizations online and can join these larger networks as well.

Thank you very much.

Of course. Thank you so much. Thank you.