A short excerpt from a TJ Walker live-stream where he demonstrates how wearing sunglasses during interviews undermines trust because viewers cannot see the speaker's eyes. He advises most people (outside major celebrities) to remove sunglasses before TV interviews, noting sunglasses can make interviewees appear ridiculous or like a mobster.
Chapters
Hi, I'm TJ Walker. I'd like to tell you why I'm particularly trustworthy and honest and why you should believe me. Is anything wrong here? That's right. I'm wearing sunglasses. It looks kind of ridiculous, doesn't it? First of all, you can't see my eyes. If you don't see my eyes, you're not going to trust me. Now, why is this relevant? Because I see people all the time, whether they're government officials, private sector employees, executives. They're being interviewed on TV and they're wearing sunglasses. Now, this may work if you're Bono or you're Jack Nicholson and you're such a celebrity, people are taking pictures every two seconds. But for most of us, if we're trying to communicate. Take the glasses off. I don't care if it's a sunny day and you're squinting a little. You'll look ridiculous if you're wearing glasses during an interview. Or you could look like a mobster, someone in the Mafia. So the glasses. I understand it's a sunny day, but take them off before your next TV interview.