TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

8 Dec 2016 · 2 min

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1:54

A short live-stream segment (host: TJ Walker) highlighting the Office of Government Ethics as "Communicator of the Day" for its effective use of Twitter to engage President-Elect Donald Trump. Walker extracts three practical communication lessons: 1) communicate using the audience's preferred channel (Twitter for Trump), 2) be willing to break traditional/formal rules, and 3) use humor to gain attention. He notes the agency has grown a relatively large Twitter following (over 13,000) compared with typical agencies.

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December 8, 2016.

More than 13,000 followers.

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The Communicator of the Day award goes to the Office of Government Ethics. Now, that's not an organization you probably heard of much in the past. We don't typically think of government bureaucrats and bureaucracies as being great communicators. But this time it is different. The Office of Government Ethics has been communicating very forcefully to Donald Trump, urging him to divest, urging him to avoid conflicts of interest. Here's what they did that was so smart. They communicated via Twitter. Here are three quick communication rules I think we can Lessons we can all learn from the Office of Government Ethics. Number one, Communicate in the way your audience likes to communicate. Their audience was the President Elect, Donald Trump. He likes to communicate by Twitter. So they chose his mode of communication, not the typical government mode of sending out a press release or just posting a statement on their website or posting something on a wal. Number two, they weren't afraid to break the rules. They didn't communicate the way government offices have always communicated in the past, in boring, stodgy, bureaucratic ways. Number three, they weren't afraid to use humor. Now you don't have to use humor. Humor can be tricky. It might get some of these people fired, but it gets attention. It gets people talking about. It gets you retweeted. When most government agencies only have a few hundred Twitter followers, this agency has more than 13,000. So the office of Government Ethics just goes to show you. Whatever your topic, no matter how boring or obscure to some, if you follow basic communication principles, you can be successful. Communicate the way your audience wants to be communicated. To break the rules, use a little humor.