Short excerpt from a TJ Walker live stream (The Habit Influencer) where he advises viewers to be media-friendly: journalists keep lists of reliable interviewees and note who gives good soundbites; Walker offers a free book, Media Training A to Z, via mediatrainingworldwide.com.
Chapters
You've heard of Santa's naughty and nice list, right? Well the major media outlets also have their naughty and nice list and I'm talking about not actual behavior as far as anything inappropriate. I'm talking about people who can give good interviews, good quotes. Was speaking to a former journalist from the BBC the other day and he told me, said T.J. we kept a book in our newsroom and it listed people who were specifically good at giving interviews, good at giving quotes, good at giving us the sound bites in the time we need it. And we also had notes on people who were just difficult to deal with. You need to be aware of this book. You need to be thinking with every interview you do. How do you get on the good list of every single media outlet? I'm TJ Walker. If you want more tips on how to do that, you can get my free book Media Training A to Z by going to my website mediatrainingworldwide.com.