A short spoken segment from TJ Walker (livestream) advising presenters to measure their impact by asking audience members, "What do you remember?" rather than generic praise. He argues that remembering key messages and stories is evidence a presentation worked; otherwise presenters should discard and rebuild the material. The clip ends with a call-to-action to sign up for Walker's webinar on storytelling and speaking.
Chapters
Imagine if I were your business consultant and I said, I want you to get a big bag of cash. Cash took you a long time to make earn. I want you to take this cash and then just dump it into the toilet and flush. You'd probably think I'm crazy, right? Well, guess what? That is exactly what you're doing every single time you give a presentation. And you don't ask people in the audience, what do they remember? Now, typically, if you speak to more than five people or so, someone may walk up to you afterwards and say, good presentation, good job. Don't just say thanks. That's throwing money down the toilet. Ask them not what they thought of your speech. They'll feel obligated to say you were good worthless information. The real gold is asking them, what do you remember? If they remembered your key messages, your stories, you have evidence it worked. Do it again in the future when you have to speak on the same topic. If they don't remember your stories, your slides, your facts, your messages, you now have evidence it didn't work. Throw your presentation in the garbage and start over again. I'm TJ Walker. If you'd like more tips on how to be a better and more persuasive storyteller, speaker, presenter, then I urge you, scroll to the bottom of this page and sign up for my upcoming webinar.