TJ Walker, in a live YouTube commentary (Jan 19, 2015), discusses renewed talk of Mitt Romney running for president again. Walker notes the rarity of former nominees seeking another nomination, considers Romney's proposed focus on poverty despite his wealth, compares this to FDR, and questions whether such a message would resonate with Republican primary voters while acknowledging Romney's resources and the likely more competitive field than 2012.
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More and more talk of Mitt Romney running for president for the third time. What will his main message be? Now, this is a striking development, not just that Mitt Romney would run for president again. It's extraordinarily rare for someone who has won a party's nomination, lost the general election. To get it again, you have to go back to Richard Nixon in 68, who, who lost but by such a narrow margin in 60. He wasn't considered discredited. But here's the interesting thing about Mitt Romney. He's talking about running on a platform of helping those in poverty. Now, Matthew Dowd, the former Republican strategist, mentioned on ABC yesterday that you simply can't own car elevators and have as your main message helping people in poverty. Now, I don't think that's quite right. Look at Franklin Roosevelt. Roosevelt, extraordinarily wealthy, patrician, rich beyond the dreams of most Americans back in the 30s. And yet he essentially did the same thing. So I don't think Dowd has it quite right. The bigger issue is, will that message resonate with Republican voters, especially Republican primary voters? I don't see any empirical evidence to suggest that the typical Republican primary or caucus voter is overwhelmingly concerned about rising inequality. I could be wrong. One thing we do know about Mitt Romney, he has a lot of money. He'll be hiring top consultants, having top strategists, having good campaign commercials. He can't be discounted. But the field is going to be much more competitive than it was in 2012.