TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

A short live-stream segment in which TJ Walker explains how to use immediate audience follow-up as free market research to improve public speaking. He recommends thanking attendees, then asking focused questions—"What do you remember?" and "What stands out?"—to test whether your key messages and examples were memorable.
Chapters
Another very important place to test your speaking abilities and your speech. Immediately after you've given your speech, your presentation, or talk. Anytime you're talking to more than 10 people, someone's likely to come up to you afterwards, oh, good job today. Good presentation. Most of us in that situation say, well, thanks, appreciate it. I was good today, wasn't I? You may think that don't stop there. This is valuable, valuable marketing research that you could get, but you got to dig a little deeper. Major corporations all over the world spend billions of dollars of market research. But when you're a speaker and you're trying to improve your speaking, you can get all this market research for free. All you have to do is ask. So when someone comes up to me after a presentation, oh, good job today, good speech. I always say, thanks. But hey, do you mind me asking, what do you remember? What stands out? How would you describe this to your colleague who wasn't here today? And really, listen, that's extraordinarily valuable focus group research, and it's free. If they're telling you the messages that were important to you, you know it worked. If they're remembering your examples, your stories, your slides, you know it worked. But if it's just, hey, good job, very professional, very interesting, then if that's what they tell me, I know I failed completely. If that's what they tell you, it means you failed. Because someone can have all sorts of reasons to tell you you're great. They may want a promotion. They may want you to hire their kid for a summer internship. There's all sorts of reasons. Someone may just tell you it was fine or great. People can lie about that, but they can't lie about what messages they remember. If you presented it in a way that wasn't memorable and they don't remember it. So always ask, say thanks first. But then ask them, what do you remember? What stands out? Because that is public speaking. Gold.
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