Short spoken excerpt (TJ Walker) highlighting Margaret Thatcher’s emphasis on consistency in politics: maintaining consistent policies, rhetoric, and personal image. Mentions her famous line “the lady’s not for turning,” symbolic items (purse, hairstyle), forceful speaking style, and use of others’ words to communicate effectively.
Chapters
I always believed that consistency and sticking to your principles was what was most important in politics. Everything I said, everything I did, every part of my image was about consistency. One of my most famous lines quoted throughout the world, the ladies not for turning. I wanted people to know I was not going to change my policies. I was not going to revert from Conservative policies back to Liberal policies just because things weren't going particularly well at the moment. But it wasn't just my words, it wasn't just my sound bites. I had my hair done up to look exactly the same way. Every hair was in place anytime someone saw me in public. The entire time I was Prime Minister, I always had a purse with me as a symbol of my sensibility. My name is Margaret Thatcher. Thatcher is beloved to many people all over the world, to Conservatives around the world, because of how resolute she was, how forceful she was as a speaker, as. As a communicator. She was known for the force of her speeches, the conviction that came through in every sound bite, and also for employing a number of quite prominent playwrights. She was not afraid to use other people's words and to use them to great effectiveness. She understood you have to have consistency in your words, how you deliver it, how you look. That's something that any great leader or aspiring leader can also do.