TJ Walker argues leaders should speak like they're talking to one person, not a crowd. He points to Joel Osteen, who addressed 16,000 people but sounded like he was talking to his best friend. That personal tone, Walker says, makes speakers more believable and likable.
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Great leaders in the modern era realize that in the television era, TV cameras are on you, people are seeing you in their homes or on a big jumbotron in an auditorium, that you can't speak the way leaders used to speak. You can't talk about all my fellow citizens. You have to speak as if you were speaking to one person. These angels, not only do they protect and defend, but they are here to assist us as well. Here's Osteen in front of 16,000 people, and yet he sounds like he's talking to his best friend. It's this personal quality, this personal tone to his voice. He doesn't sound like he's giving a speech. My fellow parishioner doesn't sound like that. He sounds like he's talking to one person. That's what makes him believable, more interesting, more likable, and easier to listen to.