TJ WALKER - THE HABIT INFLUENCER - Personal Development | LIVE STREAM

Complexity is your enemy. When you're dealing with reporters, you need to do everything you can to eliminate complexity from your answers. Now why is this? Is it because reporters are stupid or dumb or lazy? No, not any more than any other profession. The problem is if you give a complex answer, quite often that means your answer can't be understood unless someone understands the first part. Your premise, your context, and all the things that get there. Guess what? You don't have control over the context. When you're talking to reporters, you need to make sure that every single idea you have can stand on its own and make sense. But sometimes, if you have a complex idea, it doesn't make sense without the context and the conclusion. So you're setting yourself up for failure for being quoted out of context in such a way that your meaning is distorted. So keep it simple. Remember, you got to think about all the different hands that will touch your idea ideas. You talk to a reporter, it comes out of your mouth. Maybe they're typing it, maybe you're writing it. They might understand perfectly what you're talking about. But the problem is, it then goes to an editor. That editor may be in a big hurry, might not understand the whole context. Someone else, copyeditors look at it. Other people are looking at it. All these hands are touching it. If it's a TV interview, producers are looking at it. Other editors are looking at it. Chopping, slicing and dicing. If you go in with a complex message, it's too easy for your message to be lost. So eliminate your complexity. The simpler the better.