A short live-stream coaching segment by TJ Walker about effective public speaking. Walker explains that great leaders sometimes use their own name within a talk—not to boast but to create the illusion of a dialogue—illustrating the device with a Joel Osteen-style example and recommending storytellling that weaves the speaker's name to make speeches feel more conversational.
Chapters
When great leaders communicate, they're not afraid to use their own name in their presentation. Not in a boastful way. More like this. Well, Joel, I got some loved ones over in Iraq. It's so dangerous over there. Now, what Joel Osteen is doing here is very sophisticated. He's not just saying Joel is great. Everybody likes Joel. That would seem vain, egotistical. No, what he's really doing is bringing another person on stage and letting that person talk. It's just that he's doing both parts. Joel, I'm unhappy about this. Well, here's what I think. He's bringing in another point of view. Too many speakers get up. And here are the facts. Here's what I want you to do. Do this. It's too straightforward when you have somebody call out your name. What you're really doing is bringing in a conversation. You're making your speech closer to a natural dialogue. That's how people really like to communicate, dialogue. So don't be afraid to tell a real story and weave in your own name to signal to your audience that, hey, this isn't me talking now. This is somebody else talking to me. It's an effective device. We all use it in conversation, but the greats use it in every speech.