Live-stream transcript of TJ Walker explaining five reasons businesses/organizations should use online speaking videos: (1) differentiation from competitors; (2) audience preference for video (especially under 35); (3) conveys speaker passion and emotion; (4) spotlights one or two key ideas; (5) video is more persuasive for motivating actions. Ends with a brief call-to-action about Walker’s training offerings.
Chapters
So what are the reasons your business, your organization, be using video online to promote itself? Number one, chances are your competitors aren't doing this. So it's instantly a way to stand.
Out from all the company.
And we all have competition. Doesn't matter if you're a government agency.
Doesn'T matter if you're the most popular entertainer in the world.
Everybody has competition for attention. So simply doing a video will quite.
Often differentiate you from most of your competitors.
The second big reason, it's simply how more and more people today like to receive information.
Especially those who are under 35 years of age.
People are much more comfortable watching video.
Than they are reading more and more text. That's the second reason. The third reason is it's a way for people to feel your passion on a subject. Even if you're the greatest writer in the world, at some point, people know.
You can hire a writer. It could be farmed out, could have been written by a computer.
When people see you speaking about what it is you do, the passion can come through.
And it's a great way of conveying emotion in a way that text or even audio isn't capable of doing.
Number four, it's a great way to put a spotlight on one or two.
Ideas that you really care about.
If you have lots and lots of complex ideas, by all means, write a.
Book, have a white paper that people.
Can download on your site. But if you want really to put.
A spotlight on one or two ideas, video is a much more effective way of doing that.
And number five, the fifth reason is.
If you want to motivate people to.
Do something, click somewhere, make a buy.
Download a coupon, check out a full.
Speech, whatever, vote for your candidate. Video is simply more persuasive medium. That's why people spend all the big bucks on super bowl ads. It's not just that it's a large audience, it's that the video element is able to be much more persuasive than just a tech. I mean, even before the Internet started.
You wanted to buy a full page.
Ad in the New York Times talking about $75,000.
You wanted to buy an ad on the Super Bowl. Millions of dollars.
So video is more persuasive. So those are five good reasons why you and your business should use speaking videos to communicate your ideas.
I'm TJ Walker.
I help people speak the more effectively.
If you would like to improve your.
Own presentation skills, then give me a call.
We have online courses available, public workshops every month in New York City, and private workshops available anywhere in the world.
