Unleash the Power of Social Media for Business Success

5 Nov 2023 · 2 min

Watch on YouTube

1:42

A short motivational YouTube talk by TJ Walker urging business professionals to stop making excuses and start creating social media videos to promote their businesses. Walker argues that video lets you reach far larger audiences (example: 10 prospects → potentially 10,000 viewers), warns that delay hands advantage to competitors who are already publishing, and uses an anecdote (a last-minute pitch at the Hilton) and a horizon metaphor to show how procrastination prevents action.

Questions this video answers

TJ Walker

November 5, 2023

Chapters

Stop making the excuse that you don't have time to make social media videos to promote your business. There's always time for anything that's important. If a colleague called you up right now and said, hey, our 10 most important prospects are all going to be in town tomorrow at the Hilton Hotel, we can give them a pitch at 9am For 15 minutes, you'd figure out a way of doing that. It would become a priority, would motivate you, you'd rearrange your schedule. Well, guess what? You can speak to the 10 most important prospects in your industry tomorrow. If you create videos that can be shared around the world instead of 10, maybe you're speaking to 10,000 of them. Part of the problem with video, online, video on demand video is, well, it can be seen anytime, which means you can make it anytime, but you're never going to get to today back. Every day that goes by, your competitors are beating you because they are making videos, sharing their expertise, their insights to the world. If you're just sitting back saying, well, I'll get around to it when the schedule isn't quite as crowded, I've got travel coming up, so after that'll be better. We got the holidays coming up, I'll start making videos in the new year. Guess what? You will never make a social media video. Be like approaching the horizon. You'll never get there because no matter how far you walk, it's always a little bit further away. Stop making excuses, start making video, sharing your insights with the world.