This content was created by TJ Walker. This content was uploaded by TJ Walker. This is a YouTube video titled "Unlock PR Success: Build Your Social Media Following!" created on November 29, 2023, featuring TJ Walker discussing the importance of building a large social media following as the most effective PR tool in the 2000s.
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What's the number one PR tool of the 2000s? Is it having tons of money to hire the most expensive PR firm? Is it being the best looking person? But it turns out, no, that's not what it is. The number one PR tool you can have is having a large following on a social media platform like this one. Post videos at least once a week, ideally once a day, and attract a huge audience. If you have people who coming to you every day for your insights, your wisdom, perhaps your entertainment, that's going to draw other media outlets, new media outlets, social media outlets, and old school media outlets like the New York Times and the BBC. You look at someone like Mr. Beast, he's got hundreds of media requests every single day coming in. Not because he's spending a lot of money with a PR firm. He's getting that attention because he already has attention. The media flock to someone who's already burning bright that light. So if you want more attention through mainstream media, you need to actively create your own media on a daily basis, preferably on video. Speak out now, find your audience. The rest of the media will soon follow.