TJ Walker gives practical coaching on creating engaging on-camera presence: use variety in facial, body, and hand movement and vary vocal volume, speed, and pauses. He warns that reading a script or using a teleprompter flattens delivery and recommends treating the camera like a person; when not live, you can delete and re-record until satisfied.
Chapters
You need variety in movement in your face, your body, and your hands. And most important, you need variety in your voice. That means sometimes you speak a little softer, sometimes a little louder, sometimes faster, sometimes slower. And occasionally you need to pause. By the way, all of those things never happen if you're trying to read a script. You have a script in front of you or a teleprompter, and all of a sudden everything leveled out and flattened out and you become robust. Oh, it's awful. That's why I don't recommend you try to read a script. I don't recommend you use a teleprompter. Keep it this way. If you're sending a video proposal to a client or answering a frequently asked question, you don't need a teleprompter to do that. In real life, if you were talking to the client prospect sitting in front of you. So why should you need it? If you're talking to a camera, just treat it like it's a human being. And the beauty of video, other than when it's live, if you don't like it, you hit delete and you just do it again.