Transcript excerpt of a YouTube conversation (TJ Walker and another speaker) about leveraging microcasting to deliver personalized client experiences and maximize ROI. The speakers discuss how microcasting can create highly personal, one-on-one coaching-like experiences, and also cover practical media-appearance advice (professional suit colors, avoiding fidgeting) and coaching on on-camera behavior.
Chapters
Two, we help companies of all sizes leverage microcasting to deliver personalized experiences that resonate with their clients. Three, our innovative approach to content creation ensures that every message is impactful and relevant, maximizing ROI for our clients. What specific aspect of Ken's business do you think will resonate most with the CNBC audience?
Hey, before we get to that, what do you think if I have to go in his place, what do you think I should wear tomorrow in this show? What do you think of what I'm wearing now? What do you see me wearing?
You're wearing a suit, which is a solid choice for a professional setting. However, make sure the suit fits well and is paired with a crisp shirt and tie. For cnbc, stick to classic neutral colors like navy or charcoal. Avoid anything too flashy or distracting. Your goal is to keep the focus on your message, not your attire.
How do you feel about your everything else? Okay. Is my shirt okay? By the way, what am I doing right now? Because sometimes I get a little nervous and I do this. What happens if I do this during an interview? What am I doing?
If you're getting nervous and start fidgeting or making repetitive gestures, it can distract your audience and undermine your message. Practice. Stand still.
And using what I'm doing now, I just want to see if you can see me.
You're pointing to your face, specifically under your eye. If this is a nervous habit, I.
Need you to be quiet until I specifically reference you by name. So, Ken, I. I need. Oops, let's bring Ken back in. So, Ken, I need some feedback from you on how this guy can become meaningful to people. Because right now, people are coming in, they say, oh, that's cool, but nobody really quite knows what to do with it. I think of it as something that is really taking all the power. I'm going to take him off the screen, but we'll keep him locked. I think of it is just radically transformational. In fact, a thousand times better than any of my online courses, because this makes it completely personal. One on one coach, that's what people have always gotten the most value for me is if I could spend a.
Full day with them.
Whether it's in person or live on Zoom, it's completely about them. You saw, I could personalize it to your own concerns and your messages. It's not giving generic information. You can actually give feedback on what I'm wearing and body language and. But no one's. No one's ever said, hey, let's go out and buy some clone coaching. That that's just too new to people. It took me 15 years to really go from the first online course to making money from it. I need your help now as a business coach to help me save time because you know, I want to be around in 15 years but I don't really want to have to wait 15 years. Meaningful and helpful to people. So give me your advice on how I can make people understand. Wow. This is, this, this is a whole new thing. So far I'm giving as an extra for my courses. Oh, you get this. Lesson three. Oh, by the way, there's a clone coach for this. It's seen as kind of a support tool on my website. But I've also got a clone. This one is the life coaching clone. I have one just for communication skills. I have one just to do simulated job interviews for people. Great one for media training as well. So I've got different niches but I haven't figured out how to monetize it yet.
