TJ Walker explains how to monetize AI training tools by building a coach clone trained on your content. He priced one early demo at around $1,000 a month to cover costs, then gave it free to his 10 million online course students to drive adoption and gather usage data.
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Even like $20.
Well, I'm impressed. You can sell it as a, as an add on to an existing client and giving them rights to use it on their, their website. So that sounds exciting. And let me ask you, how do you sell that? Because in my own experience of, I've traditionally sold day long public speaking workshops, media training workshops and you know, over the years it's gone from you know, $1,000 a day 25 years ago to now, you know, 10, $20,000 a day. So I found I really can focus on this live experience. I can charge more and more, but traditionally when I have extra stuff, I can't sell it even a penny. I mean, I remember when I first got into online training in 1998, which was way too soon. But even 10 years ago when people were using online training, clients who would gladly fly me first class, pay a very high daily rate, I'd say, hey, everything we did here can be available to all of your employees all over the world. Or you know, $1,000 a month license or hundred dollars a month, nine dollars, it didn't matter. I was not able to sell that as a different service and I certainly haven't really tried selling the clone as a separate standalone service. So give us any tips you have. Yeah, well, I'll tell you, convincing people of the value.
So this is how it worked for me. So I, I was doing some briefing with this client about the training and I said, at the end of the training, I'm going to get everybody to share their three key learnings. I'm going to get everybody to share three things they're going to do differently based on the training and I'm going to get them to answer the question of what will you do to sustain those two points? So what will you do to sustain those three learnings and what will you do to sustain the three changes that you're going to make? And that led me next to say, look, training is notoriously bad at being implemented when people get back to their desk. But you know, I've got this coach clone that's trained exactly on the content that I'm going to be delivering. And that means that your team can carry on having conversations about the training with my, my coach clone and they can get further advice. They can be reminded of frameworks that I've taught in the training. And I think it just so happened that at the time the agency owner was really looking into AI for their agency as a whole and so was very interested in this. So he said, can you demo it and Then that's led to this idea of saying, great, we're going to give everyone access. Now, of course, you're not. You're not charging $10,000 a month, as lovely as that would be for access to that. But, you know, if I'm making a thousand dollars a month off of it, I'll be happy because it will cover its cost. And the key thing, as I'm sure you're finding, is I'm just going to learn a lot about how people are interacting with the clone and the kind of questions they're asking and making sure that the answers the clone is given are as close to the answers I give and just using it to train. To train the clone even more. So. I can't say that this is a trend yet, because this has only happened once, but I do. I feel like selling the Coach clone on the back of something else or integrated into something else seems to be an easier sell than selling it on its own.
That's essentially what I'm doing. What I do is I give away access to the clone to anyone who's taken one of my online courses. Right now, I have about 10 million total enrollments in my online courses. So I'm giving it away because I'm just trying to plant seeds in people's brains to let them even know this thing is. Is available. And is. Is a thing.
Yeah, that's the answer to your question. You know, sadly, it's like, how do we get people to use this? Is.
