Warning: The Risks of Not Sharing Your Idea

In the 1950s and 60s there were a lot of successful business people who said, ah, this television advertising, it's a fad. Radio is what's always worked for me. Well, you can laugh at that attitude now, but there are a lot of people, maybe you, with the same attitude toward social media content creation. Doing exactly what I'm doing right now, creating a video, sharing ideas about your business. You can dismiss it for only so long, but every single day we're seeing the impact of traditional ads falling. People can tune now, but if you reach them with your ideas on social media, doesn't matter if it's YouTube or TikTok or Instagram or LinkedIn. Create content where you're talking about what's unique about what you do, what your organization does, how you help people, how you transform them, how you add value to people's lives and businesses. Because that's just not going away. It's not a fad any more than television was in the 1960s.