What is the best letter of introduction? #Habit

22 Aug 2020 · 1 min

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TJ Walker answers a student's question about the best letter of introduction by rejecting traditional form letters as outdated. He advises active online engagement—commenting on a prospect's tweets, blog posts, and social pages—and building discoverability so you appear on the first pages of Google, Facebook, YouTube, Amazon, and podcast listings. This online presence and interaction, Walker argues, functions as the most effective modern "letter of introduction."

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One of my online students wrote to me today and said, tj, what's the best letter of introduction to get to work with a client? Do you have any form letters? I thought about it and realized I haven't had anyone ask me that in years, if not decades. Here's the real problem. That's kind of an outdated mode of working with people in the 2020s. If you really want to get in front of someone, be introduced the right way. You need to comment on what they are tweeting. You need to comment on their blog, on their Facebook page. That's what will get you in front of them. Plus, when they Google the nature service that you're in, you need to show up number one on Google and on Facebook and on YouTube. And if they go to Amazon or look for podcasts in your area, you need to show up on the first page. That's the best letter of introduction.