When Etiquette Mistakes Become Career Killers - Digital Reputation and Workplace Judgment

TJ Walker warns that any workplace message could end up in court or the news. Elon Musk's Tesla email and Travis Kalanick's recorded outburst at Uber both damaged careers. Before hitting send, ask if you'd want your name on it publicly. If not, rewrite it.
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Ultimize. Here's something to keep in mind every time you write a message at work: assume it could be read out loud in a courtroom or shown on the front page of every major newspaper website in the world, because sometimes it is. Let me give you a real documented example. At Tesla, CEO Elon Musk once sent an internal email to employees that became public. In it, he wrote, Please note that using the words investor call or similar to describe a casual conversation with a journalist is not okay. The message was later reviewed and discussed in legal proceedings about how the company communicated externally. Now, nothing in that email was vulgar or outrageous, but once internal communications became public, every word is analyzed— tone, clarity, intent, And people form judgments quickly. Here's another example that's even more direct. At Uber, then-CEO Travis Kalanick was recorded arguing with one of his own drivers. Here's exactly what he said: Some people don't like to take responsibility for their own stuff. Only stuff wasn't the word, it was another short word that begins with S. They blame everything in their life on somebody else. That video was released publicly and it became a defining moment, not because it was the only thing he ever said, but because it showed how he behaved under pressure and it reinforced a perception that ultimately contributed to him losing his job. It showed a lack of grace and frankly, well, a lack of etiquette. That's how fast things can change. Now bring this back to your own day-to-day work. You send a message when you're frustrated. You type, "This should have been done already." It feels small, but now imagine that message being forwarded or included in a report or read out loud by someone who doesn't know the context. Now it doesn't sound efficient. It sounds critical, possibly disrespectful. Now compare that to, "Can we get an update on this? I want to make sure we're aligned on timing." Same situation, very different impact. Here's another real-world pattern that has affected people's careers. Employees across industries have lost jobs after internal messages—emails, chat messages, text—were shared more widely, not because they broke a major rule, but because the tone came across as careless, sarcastic, or inappropriate once others saw it. What felt like a quick informal comment in the moment looks completely different outside that moment. That's the reality of modern work. Nothing is guaranteed to stay private. Messages can be forwarded, screenshotted, quoted, and once that happens, you don't control how they're interpreted. So etiquette today is not about being overly formal, it's about being aware of aware of how your words will sound when someone else reads them later or hears them. Here's the standard to use: if this message were read out loud in a room of senior leaders, would it sound unprofessional? Would it annoy anyone, bother anyone, offend anyone? If this were attached to your name publicly, would you be comfortable with it? If the answer is no, well, rewrite it. Because big career problems rarely come from big obvious mistakes. They come from small moments handled poorly. A message sent too quickly, a tone that feels off, a comment that lands the wrong way. And once that perception forms, it's very hard to undo it. So the goal is simple: communicate in a way that still sounds professional even outside the moment you wrote it. That protects your reputation and it signals something people value immediately: good judgment.
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