TJ WalkerTJ Walker Success

Why Infinite Scroll Feels Impossible To Stop #TechTruth #addiction

27 Mar 2026 · 1 min

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TJ Walker compares infinite scroll and autoplay to tobacco companies adjusting nicotine levels. Tech platforms use AI to optimize these features for maximum addiction. The legal system is starting to scrutinize the practice.

Chapters

The jury in Los Angeles didn't focus on content. They focused on design, infinite scroll, autoplay, algorithmic reinforcement. That's not neutral. That's engineered addiction. And here's the devastating comparison. Tobacco companies made something addictive. These companies made something addictive and then optimized it in real time using AI to make it even more addictive. It's like giving cigarette companies a dashboard saying, hey, if you tweak the nicotine 3% higher for this 13-year-old, she'll smoke 22% more. That's essentially what this is. And the legal system is finally catching up. Ultimize.

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