Why you should beware of things offered for free? #shorts

29 May 2022 · 1 min

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0:53

TJ Walker argues that offering things for free often reduces their perceived value and respect. Using examples (free concerts, shows, benefits), he recommends charging for valuable creations so people will appreciate and consume them more, while acknowledging that 'free' can be used selectively (e.g., charities, family). The clip closes with a call to "follow the TJ Walker habit."

Chapters

Be careful of free. Yes, give freely to charities, causes, things you care about, to family and friends. But at some level, for the rest of the world, people don't value what is free. Say you're having a free concert, a free show, a free benefit. People might own an SVP and 90% might not even show up. If you're creating something of value, charge something of value. People will appreciate it more. They will respect you more. They will consume your ideas, your creations. At a deeper level, don't sell yourself short. Free can be a tool at times, but it can't be your only tool. Please follow the TJ Walker habit.