TJ WalkerTJ Walker Success

Why YouTube is the New Home for Content Creators

17 Sept 2024 · 0 min

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0:24

TJ Walker argues that creators and authors increasingly prefer owning channels on platforms like YouTube or being featured on respected niche podcasts rather than appearing on traditional broadcast TV shows (e.g., Oprah or Today). He introduces this as a broad media-shift claim and supports it with anecdotal examples of author preferences.

Just, boom, that major. Well, today there is no Oprah show, at least on broadcast tv. And most authors I know would say, given a choice between going on the Today show or having their own YouTube channel that's got 20,000 regular followers, they'd much rather have their own YouTube show or they'd much rather be on a podcast that is the most respected podcast in their niche. So you've seen tremendous change.

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