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TJ Walker argues that asynchronous tools like Slack and email can't run a business alone. Real-time meetings are essential because someone needs to step in, clarify direction, and make concrete decisions that these channels can't deliver.

TJ Walker argues that asynchronous tools like Slack and email can't run a business alone. Real-time meetings are essential because someone needs to step in, clarify direction, and make concrete decisions that these channels can't deliver.
You can't run a business on group text. You can try. You can have a 47-message Slack thread, 3 follow-up emails, and a shared document that nobody actually reads. But eventually someone has to step in and say, here's what we're doing. And at that moment, almost always happens in a meeting. That's where it happens. Ultimize.

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